Creative Team
Successful communication requires accuracy and the ability to hold interest with a creative and well thought-out visual design. Peterson Design Studio is nothing if not accurate and design oriented. We're "spot-on" when it comes to our attention to detail and our overall aesthetic is second to none.
We've seen what other 3D companies claim is quality work, but just knowing the software isn't enough to say you can do quality work. The best pre-planning, 3D model, you name it, can be ruined with bad lighting, poor color choice, horrible texturing etc... Our difference is our team. With over 25 years combined experience, we know our stuff.
Doug Steele
Doug Steele is in charge of Business Development for Peterson Design Studio.
A graduate of Michigan State University with a degree in Advertising, Doug has worked in sales and sales management positions in the West Michigan area for 20 years.
Doug's experience includes business development for the Construction Information Group of McGraw-Hill, the Grand Rapids Business Journal, and BuildSite LLC, a software company focusing on the needs of the commercial construction industry.
Gordon Peterson
Gordon Peterson is a 3D animator, technical illustrator and founder/owner of Peterson Design Studio in Allendale, MI. He graduated from the United States Air Force technical school at Lowry Air Force Base. A graphic specialist in the United States Air Force, he was stationed at Kunsan Air Base in South Korea and Moody Air Force Base in Valdosta, Georgia.
After working as a Senior Digital Artist for Adobe, Inc., Gordon established Peterson Design Studio. His work includes multiple technical 3D animations and technical illustrations for corporate clients including Herman Miller, ODL, and Prab. Gordon also works with several area ad agencies to fullfil their 3D and illustrative needs.
Gordon is an adjunct instructor at Grand Valley State University teaching 3D Animation.
Jennifer Peterson
Jennifer Peterson is creative director and co-owner of Peterson Design Studio. She graduated from Grand Valley State University with a B.S. in Film and Video with an emphasis on Animation. Jennifer has created designs for and produced projects for companies such as Amway, American Seating, Meijer and Roche Pharmaceuticals.
A former SIGGRAPH volunteer she currently serves as a board member and web designer for ASIFA Central, a non-profit animation organization.
Jennifer's work has been honored with the following awards: SILVER AXIEM™ (Absolute eXellence In Electronic Media™) for Meijer "Grocery Door To Floor" (2000); and she had the honor of creating the Opening Ceremony Animation for the National Science Olympiad Competition (1998), viewed by over 5,000 high school and middle school participants and their parents.
Jennifer is an adjunct instructor at Grand Valley State University teaching Animation II (CFV425).
Prior to working with Gordon at Peterson Design Studio, Jennifer spent 10 years as a new media designer creating computer based training (CBT's), interactive cd-roms, corporate and non-profit websites and web based applications. Click here for a list of projects Jennifer has designed and implemented.